We are subject to the requirements of the Privacy Act 1988 (Cth).
We respect the importance of your privacy, and that you have a right to make your own choices about how your personal information is collected and used. We know that when you provide personal information to us you are showing your trust and we take that seriously.
You have no obligation to provide any information requested by us. However, if you choose to withhold your personal information, we may not be able to provide you with the services or products that depend on the collection and use of that information.
We collect your personal information for Human Base Entertainment in a number of ways, including:
- directly from you through our website purchases, loyalty sign-up, sign-up on the Human Base Entertainment membership and Reward programmes, telephone conversations and email correspondence;
- from third parties including our partners, suppliers and public authorities.
The types of personal information we collect includes:
- your email address, name, address, date of birth and what movies you prefer;
- information about your use of our products and services in order to customise our service and make them as interesting as possible for you.
(a) Primary purpose for collecting your personal information
Our purpose in collecting this information is to assist us to provide product and service information tailored to your interests and to provide you with a customised experience across the whole range of Human Base Entertainment Services.
(b) Use and disclosure of your personal information
We will use or disclose your personal information for our primary purpose of providing you with product and service information tailored to your interests and to provide with a customised experience across the whole range of Human Base Entertainment Services.
We may also use your personal information to send marketing information and advertisements about products and services which we think are likely to be of interest to you. If you wish to opt out of receiving any further marketing or advertising material from us, click “unsubscribe” at the bottom of the messages we send you.
(c) To whom do we disclose your personal information? We provide your personal information to a third party marketing company which aggregates and de-identifies the information and provide us with report that assist us in marketing Human Base Entertainment Services. We share these transactional information reports with advertisers to ensure only relevant advertisements are provided to you.
We may also share your personal information with a service partner (such as auditors, lawyers, couriers, computer security companies and hosting services) or a company or person related to us, for example, a related body corporate, a common shareholder or someone with whom we share some common commercial interest. To the extent that these service partners, companies or persons are located in Australia and we give them access to your personal information, they are subject to privacy legislation which prevents them from using the information for any other purposes.
We may also disclose your personal information to our overseas service providers which have servers located in India and the United States of America. We require the overseas service provider to handle your personal information in accordance with Australian privacy principles. We remain committed to safeguarding your personal information.
We will not otherwise use, disclose or share your personal information with a third party without your consent, unless:
- required by the law;
- we believe on reasonable grounds that disclosure is required to prevent or lessen significant risk to the life or physical, mental or emotional health of the consumer or another person;
- we take appropriate action in relation to a reasonable suspicion of unlawful activity, or misconduct of a serious nature, that relates to our functions or activities;
- disclosure is required to assist any entity, body or person to locate a person who has been reported as missing;
- disclosure is made for the purpose of establishing, exercising or defending a legal or equitable claim; or
- disclosure is made for the purposes of a confidential alternative dispute resolution process.
We use Google Analytics (including Google Remarketing) which uses both first party and third-party cookies to record standard internet traffic information such as when, and how many times, you have visited our site. We and some third parties (including Google) also use the information from the cookies to optimize ad selection for groups of individuals based on age, gender, interests and past visits to our site. The cookies also allow us and other third parties to evaluate your interactions with ad services on our site. We have enabled Google Analytics for Display Advertising which allows Google and other third parties to advertise to you on our site, you can opt out of this feature through Google Ads Settings.
Importantly, we do not combine the anonymous information collected through Google Analytics with personally identifiable information.
If at any time you want to know exactly what personal information we hold about you, you are welcome to access your record by writing to us. To correct personal information that is inaccurate or out-of-date, please visit Human Base Entertainment.com and change your registration information accordingly.
Alternatively, you can access or correct your personal information by contacting us using the ‘Contact Us’ in our website. Please provide us with as much detail as you can about the particular information you wish to access or correct, in order to help us retrieve it. We may charge you an access fee to cover our costs of providing that information to you. We will inform you of applicable fees before they are incurred.
In certain circumstances, such as where there is a criminal inquiry, we may refuse your request to access, or correct, your personal information. If that is the case, we will provide you with reasons for that decision unless it is unreasonable to do so.
We take reasonable steps to make sure that personal information we collect, use and disclose is accurate, complete, up-to-date and relevant.
If you wish to delete the personal information we hold about you, please write to us, or by contacting us using the ‘Contact Us’ in our website and we will take reasonable steps to delete the information, unless we need to keep it for legal reasons.
We take all reasonable steps to protect all of the personal information we hold from misuse, interference and loss, and from unauthorized access, modification or disclosure. For example, access to your personal information is restricted within Human Base Entertainment to employees who have specific authorization to access such information.
We continually endeavour to improve our security safeguards. However, no data transmission over the internet is guaranteed to be perfectly secure, so we cannot absolutely promise that the information you provide to us using the internet will always be totally secure.
We provide links to websites that are owned and/or operated by third parties. The linked websites are not under our control, and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website, we advise you to examine the terms and conditions of those websites.Anonymous transactions
We will not make it mandatory for visitors to our websites to provide Personal Information unless such information is needed to provide you with a service. We provide you with the option of transacting with us on anonymous basis or through a pseudonym where it is lawful and practicable to do so.